Monday, September 26, 2011

Wise Article Marketing Strategies


If you are an article writer, you may have been submitting your articles to ezines in order to get your name out there. Ezines are wonderful in that they give the unpublished author the opportunity to market their name without the expense of advertising. At some point you may wonder if you can be compensated for your work. The answer: yes, you can. Through implementing wise marketing strategies, you can earn money for your work and receive steady income. Here's how:


Your Website If you don't already have your very own website, set one up and feature some of your favorite articles. You'll create an extra set of links to articles you already submitted to the ezines. Make sure you have a contact form in place to allow interested parties a way to get in touch with you. Blogging A great alternative to a website are blogs. If you don't have the time or money to manage a website, you can create a blog and have links to your articles appear there.Message Boards/Forums If you run a well respected and busy forum, consider letting your members know that you write articles as well. If you don't run a forum, but you are a moderator, ask the forum administrator for the opportunity to promote yourself in exchange for your work.Craig's List This site is the king of all sites. You can post your resume, your small business ad, look for work, join a club, etc. In most cases no fees are ever charged and it can be a great way for you to network. At the very least, any link you place in your "ad" will quickly gain you a good link with the search engines. One caveat: most ads run from between 10 and 45 days, so you will need to manage your ads in order to remain marketable.
Paid Sites If you are serious about making some income on your articles, consider investing in yourself and joining a paid site. Many will allow you to have either a free trial period or a basic membership. To receive the full benefit of the site, you will need to upgrade. Guru.com is one such site for you to consider.

Trade Associations If you write on a specialized topic, such as railroads, contact your local trade association and see if they are in need of a staff writer. Many associations will give to you a small stipend. If not, see if you can get a free membership or some other type of discounted service for your work. Cash is cool, but free services are nice too!Email Lists In this day of overreaching spamming, getting an email list together of people who will actually read your emails can be difficult. Instead, join a list-serv and discretely share your talents with members there.Article writing for profit can take time and it will usually require a lot of legwork on your part before you get established. Still, it can lead to bigger and more profitable ventures for you as long as you stick with it. If you are good at it, it may allow you to quit your "day job" to pursue what you really want to do. What can be better than that? 

Thursday, September 22, 2011

Starting an eZine Publication & Converting Every Visitor into Subscribers



Starting your own eZine can be a lot easier than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website (which is optional). 


Content. You can compile weeks of content ahead in advance and slowly dispense them to your subscribers. For example, you can compile 100 short tips in one day and dispense 10 tips once a week. In other words, you can compile 10 weeks worth of content in just one day! 

Auto responder. Your auto responder is your asset. You need an auto responder to send your mails and eZine issues to your subscribers and store your data base of people subscribed to your newsletter. Some recommended auto responders include GetResponse.com and aWeber.com. 

Website. You may be surprised that this is actually an optional component. In short, there are eZine publishers publishing their newsletters without a website! But of course, having your own website can offer you tremendous advantages, such as the ability to bring in more subscribers and having your newsletter indexed in the top Search Engines. 

These are the things you need to get started on publishing your own eZine at its bare minimum. Do not underestimate the little you need, though, because several eZine publishers today succeed well with only an auto responder and contents, with or without a website. 

Converting Every Visitor into Subscriber.If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.
But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers. 

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list. 

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor's name and email address through your opt-in form. 

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her. 

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way. 

Saturday, September 17, 2011

Used Email Marketing Opt In List Ideal Business Partnership



The following article covers a topic that has recently moved to center stage--at least it seems that way. If you've been thinking you need to know more about it, here's your opportunity. 


In any kind of business, marketing is such an important tool in the growth and development of a business or any kind of financial venture. For this reason, even with the technology that covers online businesses, still, it need highly revolutionized and very effective marketing strategy in order to boost their productivity and sales.Basically, since the advent of the Internet, people started to flock this new medium of information without even knowing its fundamental principles, how it works, things that are needed to survive in it, etc. Many people literally bombarded the Internet thinking that life would be a lot easier if they will invest on online businesses. Indeed, it is a well-known fact that you can find money online, but only for those who know their way around and employ the best marketing strategy there is online. What people do not know is that online marketing does not have to be very complicated. It just needs the right stuff to keep you going. Take for example the use of mailing list, particularly opt in list. Before, no one ever dare to use opt in list thinking that it will not do any good for their business. Most entrepreneurs think that building an opt in list is just a waste of time and money. What they do not know is that, according to the "golden rule of the Internet," money is in the list. It has probably been mentioned before, and is worth mentioning again, money is really in the list. Why? Because with opt in lists, you get to keep your readers on the hook by providing them with information, promotion, and other campaigns in order to entice them to buy again from you. Basically, opt in lists are lists of email addresses of customers with their consent. This means that after the customer had closed the transaction in a particular web site, there is an option on whether or not they wish to subscribe to the mailing list of the online business for any future promotions, newsletters, or campaigns that they would like to be informed of. And because it is an option, the customers are not compelled to provide their email addresses to the web site. Plus, the web site owners will not be accused of spamming because emails that will be sent to the customers have the consent of the customer. Once you begin to move beyond basic background information, you begin to realize that there's more to Opt In List than you may have first thought.

Creating an opt in list can be very beneficial to your site. In fact, it has been proven that in the two-step concept of selling, follow-ups are important to sustain the interest of the consumers. The other step is to obtain the interest of the buyer. 


Hence, in order to sustain the interest of your buying public, it is best to create an opt in list so that you can always give your buyers the chance to remember your products, your business, and your services, in which they have been satisfied with. To know more of the advantages of creating an opt in list for your business; here is a list that would tell you the reasons why it is beneficial. 1. Opt in lists are the business' most valuable asset If you were to ask the owners of some online business about their most valuable asset, they will tell you that it is their opt in list. This is because opt in lists are customers' lists that can provide higher probability sales in a more consistent and stable condition. Because with opt in lists, all you have to do is to follow up orders or sales through promotions and ad campaigns. 2. It is always available The best thing about opt in list is that it never grows old. As long as your customer needs something to survive, your contact with them will never grow old. This means that you can always have a fresh, new transaction wit them every time you inform them that you have new products or services. Every transaction is a new way of increasing your sales. Simply put, no opt in list = no sales (at the most). 3. Bigger opt in list would mean bigger profits The more customer's names and email addresses you have on your list, the more chances you have in increasing your online sales. Every name, every email address can be worth a hundred dollars that can be accumulated with each transaction Hence, the bigger your list, the more money you will have. Boiled down, opt in lists are not just ordinary mailing lists. It is the very core of an online business' existence and survival. That is why for people who value most their businesses, they extend the same value they give to their opt in list. No wonder why most people regard it as the best partnership available online. Hopefully the sections above have contributed to your understanding of Opt In List. Share your new understanding about Opt In List with others. They'll thank you for it. http://www.article-ecommerce.com/articles/Email-Marketing 

Tuesday, September 13, 2011

Good Clicks, Bad Clicks: Recognizing The Signs Of Click Fraud

                           Search engine marketing is a billion dollar industry-but click fraud poses a threat to search engine advertising companies and online marketers alike. Pay-Per-Click ad campaigns are a fairly simple concept; advertisers bid on popular search keywords and pay the search engine ad companies every time someone clicks on their ad. This is a mutually beneficial relationship for the advertiser and the search engine company. The problem comes when the advertisers' numbers-and their bills-are falsely inflated through click fraud.

                                     What is Click Fraud?Boris Mordkovich of Search Marketing Standard, a magazine devoted exclusively to search marketing, defines click fraud as "any click made on an ad with no intention of actually buying or looking for information, but rather with the intention of depleting the advertiser's budget."Who is Behind It?Who would benefit from deliberately running up your bill? To start with, your competition would. The ads in the top spots are always in the crosshairs of the ads a little further down the page. And if your competitor clicks on your ad a few times a day or a few times a week, the search engines won't notice such small numbers. Doesn't sound like much but it can really add up, especially when you have multiple competitors doing it. So they just chip away at your budget until you can no longer afford to advertise on that search engine.Another common source of click fraud is search engine affiliates. When webmasters get a cut of the revenue from the ads on their sites, they sometimes play the same game as your competitors. They quietly click away at your ad and raise your bill-and their profits-one click at a time.
"It Could Happen To You"-Fighting Back


When you think you have found a case of click fraud, you need to gather your information:1. the questionable clicks2. the keywords that were clicked on3. when they were clicked on, and4. the country from which the clicks originated.You can do this yourself by monitoring your server logs and watching for unusual increases in activity or repeated clicks from the same ISP address. Or you can get a third party to research it for you. Clickclub.com, AdWatcher.com and WhosClickingWho.com are examples of services that will analyze which of your clicks are valid and present you with all the relevant information in an organized report. This type of service may cost you from twenty to a hundred dollars a month.You can email this information to your search engine and request an investigation for the purpose of obtaining a refund. Mordkovich warns that you should expect some resistance, but says "it's important to elevate the issue to a supervisor." If the search engines know you are serious, they will look into your claims.The key to not becoming a click fraud victim is to be aware. Watch the sources of your clicks. Check your server logs. Watch for spikes. Consider a third party watchdog if necessary. Click fraud is both real and prevalent. So use a little caution and you can save yourself a great deal of money down the road. 

Sunday, September 11, 2011

Affiliate Programs Explained



ore people are discovering the power of affiliate marketing to supplement or even replace their existing income. But there are even more people who would like to have a slice of this exciting world but are unsure exactly what an affiliate program is or what it consists of.


When discussing an affiliate program, it helps to compare it to a traditional networking company where a network of salespeople and distributors are recruited to sell their products to all corners of the globe.As an example, instead of a company selling directly to their customers it sells products through a series of distributors and salespeople. In turn, the members of this distribution and sales network enjoy a very good living by promoting the products made by others.In essence, the affiliate programs found on the internet are distribution and sales efforts taken to the online world. The affiliate web site takes the place of the distributor and sales network, and the individual is paid by the seller of the product when a sale is made. Of course there are affiliate programs where physical products have to be shipped but there are also many other affiliate programs where only software or informational products have to be downloaded. It is easy to understand why this arrangement is so popular, from the point of view of both the merchant and the owner of the web site. The merchant benefits from increased sales and at the same time, does not have to pay for additional advertising and he can expand his network without the need for additional and sometimes expensive advertising. The affiliate on the other hand may not have a product of his own to make money from and selling someone else's product for a share of the selling price gives him the opportunity to start his own business.






Of course, effort is required on the part of the affiliate to promote his website and the product he is trying to sell. There are many ways that an affiliate program can be promoted. An example would be if the affiliate already has a website and a link added directly to the merchant site. It costs nothing to set up and is very easy to do with a little cut and paste.All good affiliate programs will have a back office with tools to use and it is always advisable to protect your affiliate links and therefore your commissions, by disguising your links so that they are not chopped off or used by anyone else. You can find a good program to use to prevent theft of your commission at http://www.1st-4-income.com/stopcommissiontheft.html.Commissions paid by merchants vary. You can expect anything up to 70% or even more with some affiliate programs, but these will mainly be software downloads. If you go to Clickbank you will find thousands of such programs to promote. With these kinds of commissions, it is easy to see why the promotion of software type programs is such a great way to make money online. At the other end of the scale though some affiliate programs pay a pittance, as low as 1.5% in some cases and you will have to ask yourself if these will be worth the effort.Affiliate programs are very popular on the internet. If you do not have your own product to sell and you want to have a shot at earning some money on the internet, then affiliate marketing is the way to go. Give a little time, effort and patience and you will be rewarded. So if you're not already familiar with the concept of affiliate marketing, why not check it out? 

Wednesday, September 7, 2011

Network Marketing Training -- Arm Your New Distributors for Success


 

 

"Whether 'tis nobler in the mind to suffer

The slings and arrows of outrageous fortune
Or to take arms against a sea of troubles,
And by opposing end them."

- William Shakespeare, Hamlet, Act III, Scene i (58-90)


Hamlet may not have been talking about network marketing, but his words do apply. Almost every network marketer has experienced the "slings and arrows" of the naysayers, those often well-meaning friends and relatives that stand in the way of our making an "outrageous fortune!" Experienced network marketers, clothed in the armor of past success, are less vulnerable to outside influences. The new distributor, however, is vulnerable, and that "sea of troubles" can act as a barrier to reaching their true potential.

What did the knights of old do to prevent an injury? That's right – they armed themselves. Their armor was heavy and cumbersome, and they needed a squire to help them prepare for battle. Well, the same is true for your new distributors. While the armor they must use is less cumbersome than that of the knights, you must help them arm themselves for success. In other words, you must be their squire.

What do I mean by "arming for success?"

When a new distributor joins your network marketing organization, they are moving into an environment that demands strong armor. There are a lot of "slings and arrows" that can hurt their chances for success and create a sea of troubles -- of doubt, disbelief, even failure.

As Rich Dad, Poor Dad author Robert T. Kiyosaki points out, most people in this world are afraid to experience success. They are held back by negative thinking, and consequently suffer the pain of mediocrity. Because they have not been armed for success, and are more focused on security and survival, they subject themselves to a life of servitude and poverty and being someone else's employee


Arm your new distributors from negative thinking and potential disaster. How? By understanding why so many people are negative about network marketing and the prospects of the success it can bring.

Let's face it. There are a lot of people out there that do not want you to become successful. When you are successful, you point out the lack of success in their lives. When you take away any excuses they've been hanging onto and you force them to look at their lives as they really are, it makes them very uncomfortable. You've heard of the expression "Misery loves company." Well, it's true.

Doug Firebaugh, network marketing guru, calls it the "Unspoken Understanding," which is simply the silent agreement that most people have with each other, namely "don't mention my mediocre life, and I won't mention yours." Your success and the success of your new distributors, just points out the naysayers' mediocrity.

Leaders help others. If you are going to be successful in network marketing, you must arm your new distributors against people who will try to convince them their business won't work. Show your downline you want them to be successful. Encourage them. Show them how the most successful network marketers have achieved their success, and teach them to model those attitudes, habits, and actions. Remind your distributors that they are the CEO of their lives. Arm them with the power of positive thinking so they don't let others live their lives for them with their negative attitudes.

To paraphrase Hamlet, by opposing negative thoughts, we end them.

Monday, August 22, 2011

you may have a successful small business idea

you surely know a small idea can lead to a great business success. The first movement is to think of an idea that would be suitable for the business market .